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Super Bowl Ad Cost, 1967 to 2026

A 30-second Super Bowl ad cost $42,500 in 1967 and $7 million in 2024, about 165 times more. Nominal dollars; 2026 was reported at $8 to $10 million.

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What the data shows

  • 30-second ad cost: $42,500 in 1967, $7,000,000 in 2024. It peaked at $7,000,000 in 2023.

About this chart

The first Super Bowl spot cost $42,500 on CBS in 1967, while NBC charged $37,500. The price first topped $1 million for the 1995 game at $1.15 million, passed $2 million in 2000 at $2.1 million and reached $3 million in 2009. It hit $5.4 million in 2017, $5.5 million in 2021, $6.5 million in 2022 and $7 million in both 2023 and 2024. A 30-second ad in 2024 cost about 165 times what it did in 1967.

The figures are nominal US dollars, not adjusted for inflation, for a 30-second slot on the main English-language broadcast. The source gives only ranges for the latest two games: $7.5 million to $8 million for 2025 and $8 million to $10 million for 2026. Those years are left blank on the chart. Averages and reported rates vary by outlet and by when the spot was sold.

The data

Source: Wikipedia, Super Bowl television ratings (average cost of a 30-second commercial, original/nominal dollars, from Advertising Age / network reports). Retrieved November 4, 2026. Nominal (not inflation-adjusted) US dollars for a 30-second spot on the main English-language broadcast. 2025 and 2026 are left blank because the source gives only ranges ($7.5-8 million for 2025 and $8-10 million for 2026). For 1967 the figure is CBS ($42,500); NBC charged $37,500. Averages and reported rates vary by outlet and date of sale.

Super Bowl Ad Cost, Average cost of a 30-second ad, US dollars, 1967-2024, 1967–2024
Date30-second ad cost
1967$42,500
1968$54,500
1969$55,000
1970$78,200
1971$72,500
1972$86,100
1973$88,100
1974$103,500
1975$107,000
1976$110,000
1977$125,000
1978$162,300
1979$185,000
1980$222,000
1981$275,000
1982$324,300
1983$400,000
1984$368,200
1985$525,000
1986$550,000
1987$600,000
1988$645,000
1989$675,000
1990$700,400
1991$800,000
1992$850,000
1993$850,000
1994$900,000
1995$1,150,000
1996$1,085,000
1997$1,200,000
1998$1,291,100
1999$1,600,000
2000$2,100,000
2001$2,200,000
2002$2,200,000
2003$2,200,000
2004$2,302,200
2005$2,400,000
2006$2,500,000
2007$2,385,365
2008$2,699,963
2009$3,000,000
2010$2,800,000
2011$2,948,649
2012$3,442,752
2013$3,765,130
2014$4,084,864
2015$4,283,129
2016$4,800,000
2017$5,399,873
2018$5,235,379
2019$5,199,916
2020$5,400,000
2021$5,500,000
2022$6,500,000
2023$7,000,000
2024$7,000,000

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Frequently asked questions

How much does a Super Bowl ad cost?

A 30-second Super Bowl ad cost an average of $7 million in 2024, the latest year with a single figure. The reported range was $7.5 million to $8 million for 2025 and $8 million to $10 million for 2026.

How much did a Super Bowl ad cost in 1967?

A 30-second spot cost $42,500 on CBS for the first Super Bowl in 1967. NBC, which also broadcast the game, charged $37,500.

When did a Super Bowl ad first cost $1 million?

The price first topped $1 million for Super Bowl XXIX in 1995, at $1.15 million. It first passed $2 million in 2000 and $3 million in 2009.

Where does this data come from?

Wikipedia, Super Bowl television ratings (average cost of a 30-second commercial, original/nominal dollars, from Advertising Age / network reports). Retrieved November 4, 2026. Nominal (not inflation-adjusted) US dollars for a 30-second spot on the main English-language broadcast. 2025 and 2026 are left blank because the source gives only ranges ($7.5-8 million for 2025 and $8-10 million for 2026). For 1967 the figure is CBS ($42,500); NBC charged $37,500. Averages and reported rates vary by outlet and date of sale. You can download the full table as a CSV from this page.

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