Hook, race, reveal
- Hook: a question or a surprising comparison as the title, visible in frame one.
- Race: lines or bars moving immediately, with at least one overtake.
- Reveal: a leaderboard card that settles the question, held for 3 to 5 seconds.
Topics that reliably work
- Money habits vs investing (coffee, cigarettes, car payments)
- Then vs now (prices, wages, population)
- Rivalries (brands, creators, countries, sports teams)
- Your own journey (followers, revenue, weight lifted)
Settings to use
- Format 9:16, 1080p
- Race length 25 to 35 seconds plus a 4-second hold
- Midnight or Neon theme for finance, Paper for history and world data
- Two or three story captions at the key moments