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Most-liked Instagram posts

Lionel Messi's World Cup celebration is the most-liked Instagram post at 74.5 million likes; the 2019 egg photo is second with 60.5 million.

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What the data shows

  • @leomessi (Celebrating winning the 2022 FIFA World Cup, Dec 2022) ranks #1 with 74.5M, ahead of @world_record_egg (An egg, Jan 2019) (60.5M) and @justinflom (Reel of a Vegas Fun House, Feb 2026) (54.0M).

About this chart

Lionel Messi's December 18, 2022 post celebrating the FIFA World Cup win is the most-liked Instagram post, with 74.5 million likes as of July 2026. A photo of an egg from @world_record_egg, posted January 4, 2019, is second at 60.5 million. It became the most-liked post on January 14, 2019, overtaking a picture of Kylie Jenner's daughter that had 18.6 million likes.

Messi has four of the top 15 posts, in positions 1, 4, 11 and 12, and Cristiano Ronaldo has one, at 10. The newer entries come from ordinary accounts: posts ranked 3 and 5 through 9 are reels or videos from non-celebrity accounts posted between April 2025 and April 2026. Taylor Swift and Travis Kelce's engagement announcement from August 2025 has 37.5 million likes. This ranks single posts, not accounts, and like counts on recent reels may keep changing.

The data

Source: Wikipedia, List of most-liked Instagram posts (Top 20 table, as of July 2026; likes read from the posts). Retrieved November 4, 2026. Static ranking of the 15 most-liked posts per the Wikipedia list, which dates the leading figure to July 2026 (retrieved 2026-11-04); like counts of recent reels may have moved since and Instagram can remove likes. Post dates are the UTC dates given on the list. Entries are posts, not accounts, so no flags are used; some accounts (Messi) appear several times. Wikipedia notes Messi has five and Cristiano Ronaldo four of the top 20.

Most-liked Instagram posts, Likes in millions on the most-liked single posts, July 2026, Likes (M)
Date@leomessi (Celebrating winning the 2022 FIFA World Cup, Dec 2022)@world_record_egg (An egg, Jan 2019)@justinflom (Reel of a Vegas Fun House, Feb 2026)@leomessi (Lionel Messi in bed with the FIFA World Cup Trophy, Dec 2022)@kishore_mondal_official (Reel singing "Jeene Laga Hoon", Apr 2025)@insta360 (Video of a tiny camera filming a toddler walking, May 2025)@isabellastricklandd (Child roaming around wearing a POV camera, Apr 2026)@bredypett (Reel of children with dogs, Oct 2025)@epicflipzandkickz (Reel of three children doing a bottle flip, Nov 2025)@cristiano (Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton, Nov 2022)@leomessi (Lionel Messi on an airplane with the FIFA World Cup Trophy, Dec 2022)@leomessi (Visit to Camp Nou, Nov 2025)@emilio.piano (Reel of a little girl singing "Pretty Little Baby", Nov 2025)@taylorswift and @killatrav (Engagement announcement, Aug 2025)@emilio.piano (Reel of a little girl singing "My Heart Will Go On", Sept 2024)
Likes (M)74.5M60.5M54.0M53.2M51.4M47.0M46.5M45.0M44.2M41.1M40.9M39.1M37.7M37.5M36.9M

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Suggested caption: “An egg beat Kylie Jenner's baby photo. Then Messi beat the egg.” Credit the source in your caption; it heads off the 'source?' comments.

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Frequently asked questions

What is the most-liked Instagram post?

Lionel Messi's December 18, 2022 post celebrating the FIFA World Cup win is the most-liked Instagram post, with 74.5 million likes as of July 2026. The egg photo from @world_record_egg is second with 60.5 million.

How many likes does the Instagram egg have?

The egg photo posted by @world_record_egg on January 4, 2019 has 60.5 million likes, second on this list. It became the most-liked Instagram post on January 14, 2019, passing a picture of Kylie Jenner's daughter at 18.6 million likes.

How many likes does Taylor Swift's engagement post have?

Taylor Swift and Travis Kelce's engagement announcement from August 2025 has 37.5 million likes, which places it 14th on this list. Like counts can change after posting.

Where does this data come from?

Wikipedia, List of most-liked Instagram posts (Top 20 table, as of July 2026; likes read from the posts). Retrieved November 4, 2026. Static ranking of the 15 most-liked posts per the Wikipedia list, which dates the leading figure to July 2026 (retrieved 2026-11-04); like counts of recent reels may have moved since and Instagram can remove likes. Post dates are the UTC dates given on the list. Entries are posts, not accounts, so no flags are used; some accounts (Messi) appear several times. Wikipedia notes Messi has five and Cristiano Ronaldo four of the top 20. You can download the full table as a CSV from this page.

Can I turn this chart into a video?

Yes. Open it in the editor, change the title, theme, colors or format (9:16 for Reels and TikTok, 16:9 for YouTube), and export an MP4. Free exports are 720p with a small watermark; Pro ($11.99/month) removes it and adds 1080p, 4K and 60 fps.

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