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The biggest social networks
Facebook, YouTube, WhatsApp, Instagram and TikTok race to billions of users.
- Chart
- Bar race
- Items
- 7
- Time steps
- 8
- Data
- Public data, rounded
Post it
Suggested caption: “Which app are you watching this on?”
Source line: Company reports and press estimates, rounded; treat as approximate.
Figures are rounded from public sources. Check the latest numbers before you publish, and credit the source in your caption.
Make it yours
- Switch between bar, line, column and donut races with one click.
- Pick 9:16 for Reels and TikTok, 4:5 for the feed or 16:9 for YouTube.
- Change the theme, font, colors and race length, and add your own captions.
- Paste in your own data from Excel or Google Sheets to make a new version.
The data
| Date | YouTube | TikTok | Snapchat | X / Twitter | |||
|---|---|---|---|---|---|---|---|
| 2010 | 0.61 | 0.4 | 0 | 0 | 0 | 0 | 0.05 |
| 2012 | 1.06 | 0.8 | 0.2 | 0.05 | 0 | 0.02 | 0.18 |
| 2014 | 1.39 | 1 | 0.6 | 0.3 | 0 | 0.1 | 0.29 |
| 2016 | 1.86 | 1.5 | 1 | 0.6 | 0.1 | 0.3 | 0.32 |
| 2018 | 2.32 | 1.9 | 1.5 | 1 | 0.5 | 0.3 | 0.33 |
| 2020 | 2.8 | 2.3 | 2 | 1.2 | 0.7 | 0.5 | 0.35 |
| 2022 | 2.96 | 2.5 | 2 | 2 | 1 | 0.6 | 0.45 |
| 2024 | 3.07 | 2.5 | 2.2 | 2 | 1.6 | 0.8 | 0.55 |
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